BOE Launches HERO 2.0 Smart Cockpit, Leading Future of Mobility

At the International Consumer Electronics Show 2026 (CES 2026) in Las Vegas, BOE Technology Group unveiled its pioneering HERO 2.0 Smart Cockpit, establishing a new standard for smart and sustainable display technologies. The event, which began on January 6, 2026, showcased over 60 innovative display solutions and IoT technologies from BOE, underscoring its commitment to advancing the global smart mobility sector.

BOE aims to foster a collaborative ecosystem by engaging with more than 40 global partners at the show. The company is recognized as a leader in the automotive display industry, both in terms of shipment volume and area. Following the introduction of its HERO initiative in 2025, focusing on Healthiness, Entertainment, Relaxation, and Office environments, the HERO 2.0 Smart Cockpit represents a significant leap forward in audiovisual experiences and interaction methods.

The centerpiece of the HERO 2.0 is its Micro LED panoramic head-up display (PHUD), featuring a remarkable peak brightness of 50,000 nits. This display utilizes advanced AI technology for smart voice and gesture control, achieving an impressive command recognition accuracy of up to 98%. Additionally, the 15.6-inch UB Cell central display offers exceptional contrast and vivid colors, enhancing the overall user experience.

Innovative Features and Sustainable Practices

The HERO 2.0 Smart Cockpit integrates various interaction methods, including multi-touch, voice recognition, visual control, and gesture input, along with a novel feature of domain control. This integration redefines the relationship between humans and vehicles, laying a solid technical foundation for the evolving smart mobility ecosystem.

BOE also introduced several advanced products under its display technology brands: ADS Pro, f-OLED, and α-MLED. The ADS Pro series includes an automotive-grade 15.6-inch UB Cell dual-screen display, designed for high fidelity with low reflectivity and a wide color gamut. The BD Cell dual-layer LCD display achieves true blacks through pixel-level dimming, boasting a contrast ratio of 100,000:1. These innovations focus on delivering superior display performance while maintaining energy efficiency, crucial for modern smart cockpits.

In its f-OLED line, BOE premiered a smart cockpit solution featuring a range of curved and custom-shaped OLED displays. This allows for a seamless integration of different display form factors and interactive modalities. The debut of the 0.9 mm-pitch HDR Micro LED all-in-one product further enhances BOE’s portfolio, showcasing high image quality and remarkable brightness, with an ambient contrast ratio reaching 20,000:1 in low light conditions.

Commitment to Sustainability and Industry Partnerships

Throughout CES 2026, BOE Varitronix Limited, the automotive display arm of BOE, interacted with numerous partners, including luxury car brands and leading automotive suppliers. The collaboration resulted in the presentation of 11 co-developed products, addressing various fields such as automotive, cycling, and consumer electronics. Notable projects include the HYPERIDE-R electric motorcycle, developed with Keeway Group, which combines smart glasses and an intelligent instrument cluster for a groundbreaking cycling experience.

In alignment with its sustainability goals, BOE launched the industry’s first sustainability brand, ONE (Open Next Earth), embedding eco-friendly principles throughout its operations. The company showcased over 20 green products at the event, achieving a record high. A notable example is the 14.6-inch IGZO automotive display, which has successfully reduced power consumption and carbon emissions by 50%. The 12.03-inch PHUD enhances luminous efficiency by 25%, further demonstrating BOE’s commitment to reducing its environmental impact.

BOE Varitronix Limited’s manufacturing facilities in Chengdu and Heyuan are recognized as provincial-level green factories. By focusing on developing energy-efficient, lightweight, and recyclable automotive displays that are easy to disassemble, the company is committed to building a sustainable mobility ecosystem from production to product innovation. This focus on low-carbon manufacturing practices solidifies BOE’s competitive edge in the automotive sector.

As CES 2026 continues, BOE’s innovative technologies and sustainability initiatives highlight its role as a leader in the future of smart mobility, illustrating the company’s dedication to creating a greener and more connected world.