Longmont Seeks New CEO as Sarah Leonard Transitions to Estes Park

A leadership transition is taking place at Visit Longmont, the destination marketing organization for the city of Longmont, Colorado. Sarah Leonard has announced her departure from her role as chief executive officer to become the new CEO of Visit Estes Park. Leonard has been instrumental in promoting Longmont’s tourism since taking her position in 2023.

The organization plays a vital role in showcasing the “unique experiences, culture, and hospitality” of the Longmont area, as stated in a recent news release. The Visit Longmont Board of Directors is now actively searching for Leonard’s successor, aiming to continue the momentum she has built during her tenure.

Application Process and Timeline

Interested candidates can find the job description and details regarding the application process on the Visit Longmont website at visitlongmont.org/about. Applications for the CEO position are due by November 25, 2023. This opportunity presents a chance for a dynamic leader to shape Longmont’s tourism strategies and further enhance its reputation as a destination for visitors.

The search for a new CEO comes at a pivotal moment for Visit Longmont, as the organization seeks to build on its successes while adapting to the evolving landscape of travel and tourism. As the new leader steps into this role, they will be tasked with engaging local partners and stakeholders to further promote the attractions of Longmont.

Leonard’s leadership has been marked by initiatives designed to elevate Longmont’s visibility in the competitive tourism market. Under her guidance, Visit Longmont has focused on strategic marketing campaigns and collaborative efforts with local businesses.

The upcoming transition signifies a new chapter for Visit Longmont, as the Board of Directors looks to identify a candidate who can continue the organization’s mission and drive future growth. The role requires a visionary leader who can inspire the team and foster relationships within the community.

As the search unfolds, the Board remains committed to finding a candidate who embodies the values of Visit Longmont and understands the importance of tourism to the local economy. The organization hopes to conclude the hiring process promptly, ensuring a seamless transition of leadership for the benefit of Longmont and its visitors.