Location Agent Reveals Secrets Behind Iconic Film Sets

In June 2025, the buzz of preparation filled an Upper East Side penthouse as crew members transformed the space for a high-profile shoot. Antique furniture was relocated, rugs rolled up, and an enormous chandelier was temporarily replaced. Amid the hustle, location agent Wendy Prior Fentress observed the scene, reflecting on her role in securing this coveted venue for a Tiffany & Co. campaign. After a year of negotiations and multiple considerations, the penthouse was finally chosen as the perfect backdrop for the luxury brand.

At 53 years old, Ms. Prior Fentress has carved a niche for herself in the bustling world of location scouting. A former child actress from Westchester, she has an extensive background in television, having worked as the assistant to the head writer on Saturday Night Live and as a producer for MTV. In 2022, she founded Priority One Productions to continue her passion for the industry while balancing family life. Today, she manages over 130 properties across New York and New Jersey, including estates, townhouses, and even private jets.

The Journey to Securing Locations

Ms. Prior Fentress’s journey into the business of location scouting began with a simple approach. She reached out to five close friends, asking if she could photograph their homes for her website. This grassroots effort laid the foundation for her burgeoning career. Now, she specializes in securing properties for various projects, including popular shows like Life & Beth on Hulu and The Gilded Age on HBO.

Her ability to recognize the unique qualities of a space is crucial. “Each home tells its own story,” she explains. “I look for what makes a property stand out and how it can be visually compelling for the camera.” This keen eye not only helps her identify suitable locations but also enhances the overall production value of the projects she works on.

The Impact of a Location Agent

The role of a location agent goes beyond mere booking. Ms. Prior Fentress collaborates closely with production teams to ensure that every detail aligns with the vision of the project. This includes negotiating contracts, managing logistics, and sometimes even coordinating with homeowners to accommodate the demands of a shoot.

The transformation of a space during a shoot can be dramatic. For the Tiffany campaign, Ms. Prior Fentress witnessed firsthand the meticulous effort required to create the right atmosphere. “It’s not just about the visuals; it’s about crafting an experience that resonates with the audience,” she notes.

Through her work, she has cultivated strong relationships with property owners, helping them understand the benefits of opening their homes for filming. “Many homeowners are surprised by the financial rewards and the unique opportunity to participate in the creative process,” she adds.

As the demand for diverse and visually striking locations continues to grow, Ms. Prior Fentress remains at the forefront of the industry. Her passion for storytelling and commitment to excellence have made her a sought-after expert, and her diverse portfolio reflects the dynamic landscape of modern media.

The next time viewers enjoy a captivating scene in a film or television show, they might not realize the intricate work of location agents like Wendy Prior Fentress behind the scenes. Through her efforts, homes become not just settings, but integral parts of the stories being told.