Baby Boomers Drive DoorDash Growth Amid Changing Consumer Trends

Demand for food and grocery delivery services is experiencing a notable shift, with Baby Boomers significantly contributing to the growth of DoorDash. According to a recent report by Morning Consult, the delivery app emerged as the fastest-growing brand of 2025, driven by increased interest from older consumers.

The analysis, released on March 12, 2025, reveals that Baby Boomers, particularly those born between 1955 and 1964, are embracing DoorDash in greater numbers. The survey measured consumer intent to use various brands and found that Boomers showed the highest increase in willingness to order through the app compared to younger generations.

Bobby Blanchard, Senior Director of Audience Development at Morning Consult, explained that many Boomers are likely turning to DoorDash for convenience. As this demographic ages, they may face mobility challenges or prefer to avoid the effort of cooking, especially if they are living alone. “A service like DoorDash might help them maintain that sense of independence,” Blanchard stated.

Despite DoorDash’s popularity among younger diners, many older consumers are just beginning to discover the service. Blanchard noted that, relative to Boomers, DoorDash is considered a new brand for this age group. This transition is significant, as Boomers tend to have more disposable income than younger adults, allowing them to afford more frequent delivery services.

Kayla Bruun, Lead Economist at Morning Consult, highlighted the contrasting spending habits of different age groups. “Younger adults are more likely to be cutting back on using DoorDash,” she said, citing financial constraints and a challenging job market for many Gen Z consumers. In contrast, Boomers are still willing to spend on convenience.

According to the report, DoorDash’s revenue surged by 24% during the first nine months of 2025, and its stock price increased by 20% this year. This growth is indicative of a broader trend where consumers, despite tightening budgets, continue to invest in delivery services. Major retailers, including Walmart and Amazon, are adapting by speeding up delivery times for grocery orders to meet this persistent demand.

Jennifer Richardi, Head of Brand and Creative at DoorDash, expressed gratitude for the trust consumers place in the brand. “Being recognized as one of the fastest-growing brands reflects the dedication of our teams who make that possible every day,” she stated.

As Baby Boomers increasingly adopt DoorDash for their delivery needs, the brand is poised to benefit from this demographic shift. The combination of convenience and the financial capability of older consumers suggests that DoorDash may continue to thrive in the evolving landscape of food and grocery delivery.