Coinbase Adds Binance’s BNB Token to Listing Roadmap Amid Surge

Coinbase Global Inc. has announced the inclusion of Binance’s native token, BNB, to its listing roadmap as the cryptocurrency surges to new heights. This decision comes as BNB recently reached a record high of $1,370.55, marking a significant milestone for the asset in March 2025.

The company clarified that the official launch of BNB will depend on market-making support and the necessary technical infrastructure. “We will announce the launch of trading on X once these conditions are met,” Coinbase stated. The exchange cautioned potential users that depositing BNB before the official launch could result in the loss of funds.

In an interesting twist, just hours prior to Coinbase’s announcement, Binance co-founder Changpeng Zhao, often referred to as CZ, reacted to a post questioning Coinbase’s actions regarding BNB. He responded with a laughing emoji, highlighting the perceived inconsistencies in Coinbase’s previous refusal to list one of the largest cryptocurrencies by market capitalization.

BNB is currently enjoying a remarkable bull run, with a staggering increase of nearly 70% in 2025 alone. This performance has far outpaced other major cryptocurrencies, including Bitcoin, Ethereum, Solana, and Dogecoin. As of now, Binance remains the largest cryptocurrency exchange globally, with 24-hour trading volumes exceeding $25 billion, according to data from CoinGecko. In contrast, Coinbase, the leading cryptocurrency trading platform in the United States, reported volumes of just over $3 billion during the same period.

At the time of this report, BNB was trading at $1,187.09, reflecting a slight decrease of 1.63% over the last 24 hours, according to data from Benzinga Pro. Coinbase’s shares experienced a minor increase of 0.50% in after-hours trading, following a 1.54% decline during the regular session, closing at $336.30.

Benzinga’s proprietary Edge Rankings indicate that Growth is the strongest category for Coinbase’s stock, scoring 93.76/100. This performance metric emphasizes the potential for future growth as the cryptocurrency market continues to evolve.

As BNB continues its upward trajectory, the implications for both Coinbase and Binance are significant, potentially reshaping the competitive landscape of cryptocurrency exchanges. The addition of BNB to Coinbase’s platform could attract a new wave of users and investors, further intensifying the rivalry between these two industry giants.

As developments unfold, market participants will be keenly observing the trading dynamics and how Coinbase’s strategic decision impacts its position in the rapidly changing cryptocurrency environment.