Meiyume Unveils SEEDED Initiative at Cosmopack Asia 2025

Meiyume, a leader in end-to-end beauty solutions, launched its SEEDED initiative at Cosmopack Asia 2025 in Hong Kong. This innovative program highlights the company’s commitment to ethical sourcing, sustainable packaging, and data-driven product development, aiming to reshape the beauty industry. The event, taking place from November 11 to 13, 2025, showcases how Meiyume integrates intelligence and creativity to meet evolving consumer demands.

At the core of SEEDED is the Beauty Intelligence Platform (BIP), which analyzes over 10 million data points each month. This platform enables Meiyume to craft customized beauty products that resonate with consumers globally. The initiative emphasizes that every successful product begins with a “seed”—a concept that encapsulates the innovative spirit driving Meiyume’s operations.

Commitment to Sustainability and Innovation

One of the key displays at Cosmopack is SEEDED TO LAST, which underscores Meiyume’s dedication to sustainability and packaging excellence. With over 30 years of industry experience, Meiyume combines its advanced facilities with a global sourcing network to create eco-friendly packaging solutions. The company boasts multiple industry certifications and active patents, continuously pushing the boundaries of packaging and product development.

Visitors to the event will witness Meiyume’s award-winning designs, which embody elegance and functionality. Each design reflects the company’s commitment to sustainable practices, reinforcing the message that beauty solutions can be both innovative and environmentally responsible.

Exploring Multifunctionality in Beauty

Another highlight of the event is Cosmolab – SEEDED FOR BEAUTY, a collaboration between Meiyume and Intercos. This initiative showcases how intelligence and multifunctionality converge to produce leading-edge skincare and cosmetic solutions. Utilizing the BIP, Cosmolab aims to turn innovative ideas into consumer-focused products, enhancing the beauty experience.

Attendees will have the opportunity to engage with four key beauty trends identified through curated insights from Meiyume and Intercos. A unique interactive experience allows visitors to select flowers representing these trends and add them to a collaborative tree, symbolizing the evolution of innovative concepts into tangible products.

Through the SEEDED initiative, Meiyume is cultivating a future for the beauty industry that is smarter, more sustainable, and interconnected. The company’s emphasis on intelligence and collaboration positions it at the forefront of beauty innovation.

For more information about Meiyume and its offerings, inquiries can be directed to Kenneth Chia, Marketing Manager, at [email protected].