Entertainment
Martha Stewart Launches Elm Biosciences With New Night Cream
Martha Stewart has expanded her skincare line, Elm Biosciences, with the introduction of the new A30 Elemental Night Cream. Launched in late 2025, the brand already included two products: the A30 Elemental Serum and the Inner Dose Daily Skin Supplement. Developed in collaboration with dermatologist Dr. Dhaval Bhanusali, known for his work on Hailey Bieber’s skincare line, the new addition reflects Stewart’s commitment to creating effective skincare solutions.
In a recent Instagram post, the 84-year-old lifestyle mogul expressed her enthusiasm for the night cream, stating, “I’ve been using it consistently and I love the results.” This expansion comes alongside significant interest in Stewart’s beauty routine, which has gained traction on social media.
Elm Biosciences: A Science-Driven Approach
Stewart’s intention with Elm Biosciences is to simplify skincare routines. In an interview with Page Six Style, she conveyed her excitement about the venture, emphasizing that the brand is “built on science, not trends” and offers “clinically proven results that endure and rival in-office care.” The brand has garnered attention from fellow celebrities, with supermodel Helena Christensen featured in a recent campaign and Drew Barrymore praising the line on her talk show.
The A30 Elemental Serum, a cornerstone of the collection, incorporates a unique A30 complex, which aims to enhance skin remodeling and provide antioxidant protection. This formula includes well-known ingredients such as hyaluronic acid, squalane, and vitamin E. Initial impressions of the serum highlight its luxurious texture; it applies smoothly and imparts an immediate cooling sensation.
After a week of testing the serum, users have reported improvements in skin redness and inflammation. The serum has proven gentle enough for sensitive skin, a notable achievement for a high-performance skincare product. Yet, some users have noted minor issues, such as a stuck cap on the product’s packaging.
Evaluating the New Night Cream
The A30 Elemental Night Cream is marketed as a “next-generation retinoid.” It combines the A30 complex with ectoin, an antioxidant, and lipids designed to hydrate, firm, and smooth the skin overnight. Early reviews indicate that it does not cause the irritation often associated with prescription retinoids, though long-term results remain to be evaluated.
Pricing remains a consideration for many. Elm Biosciences products fall into the luxury category, comparable to brands like La Mer and Augustinus Bader, which may deter budget-conscious consumers. The night cream, though small in size, is intended for use in pea-sized amounts, suggesting a careful balance between indulgence and practicality.
The launch of Elm Biosciences reflects Martha Stewart’s influence in the beauty industry, offering products that embody her ethos of quality and sophistication. For those seeking high-end skincare solutions, Elm Biosciences presents a compelling option, with formulas designed for lasting results.
As interest in Stewart’s line continues to grow, many are eager to see how these products perform over time. With the combination of celebrity endorsement and scientific backing, Elm Biosciences may well become a staple in luxury skincare.
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