Third Man Records Marks 10 Years of Musical Innovation in Detroit

Third Man Records, founded by Jack White, is celebrating a decade of musical influence in Detroit’s Cass Corridor. The store opened its doors on Black Friday in 2015, following a wave of excitement that had fans camping outside the venue on Thanksgiving night. Over the past ten years, it has transformed into a major hub for music lovers, boasting a vinyl record pressing plant and state-of-the-art recording studios.

The 4,500-square-foot space has become a trusted destination for both local and visiting music enthusiasts. It features a carefully curated selection of music, books, apparel, and various merchandise, all reflecting the rich cultural history of Detroit. Roe Peterhans, a representative of Third Man, emphasized the store’s mission: “We want to be more than just a retail store — it’s a full-on sensory experience.”

From Concept to Community Hub

The origins of Third Man Records date back to 2001 when Jack White launched the label following his success with the Grammy Award-winning band, the White Stripes. Initially focused on vinyl, the label expanded to include a storefront and performance space in Nashville in 2009. The Detroit location was inspired by a revitalization of the city and an initiative by Shinola to build a record pressing plant.

Ben Blackwell, a principal at Third Man and nephew of Jack White, reflected on the decision to open in Detroit, stating that it felt like the right moment to return. “A lot of cool things are happening in Detroit,” he noted. The store is located at 431 W. Canfield St., near significant sites in the White Stripes’ history, such as the Gold Dollar venue.

Opening day was marked by a vibrant atmosphere filled with music enthusiasts eager to explore the unique offerings. The store features a striking interior design complete with neon fixtures and displays showcasing iconic music history. Visitors can find a wide range of vinyl records, often featuring limited editions, as well as a selection of books and merchandise that cater to various musical tastes.

Avenue for Artistic Expression

Third Man Records has evolved into more than just a retail outlet; it serves as a venue for live performances and community events. The store has hosted notable figures like Iggy Pop and Wayne Kramer, fostering a sense of community among music fans. According to Ben Swank, another principal at the company, it is essential for Third Man to be actively involved in the local community. “It’s a large enough space to do lots of things,” he stated.

Throughout the years, the store has offered various attractions, such as a listening booth and a self-recording booth, allowing fans to engage creatively. Customers appreciate the unique selection of music that showcases both well-known artists and emerging talents. Ron Wade, a regular visitor and marketing director for the Detroit Tigers, praised the store’s curation, noting that it provides an opportunity to discover influential artists across different genres.

As Third Man Records celebrates its 10th anniversary, the company is also looking ahead. In preparation for the upcoming Record Store Day on November 24, 2023, the store will host a series of events, including performances and exclusive releases, reaffirming its commitment to enriching the local music scene.

Reflecting on the future, Ben Blackwell stated, “We did the hard part, which was building a record store and a pressing plant in the Cass Corridor. Now you have to keep reminding people you’re there and keep giving them reasons to come.” Third Man Records continues to play a vital role in the fabric of Detroit’s musical landscape, ensuring that it remains a beloved destination for music lovers.

For more information, visit Third Man Records at 431 W. Canfield St., Detroit, or check their website at thirdmanrecords.com.