Fox and U.S.VETS Launch 5th Annual Campaign to Combat Veteran Homelessness

Fox News Channel has partnered with U.S.VETS to renew the “Make Camo Your Cause” campaign, aiming to raise awareness and resources to combat veteran homelessness. This initiative, now in its fifth year, highlights the plight of veterans who find themselves without shelter despite their service to the nation. The campaign will run through Veterans Day on November 11, 2023, and seeks to transform perceptions around camouflage attire, making it a symbol of support for America’s veterans.

Through this collaboration, Fox News aims to bring visibility to the significant issue of veteran homelessness in the United States. According to U.S.VETS, there are far too many American heroes living on the streets they once protected. The initiative emphasizes that the terms “veterans” and “homelessness” should never appear together, reflecting a commitment to ensuring that those who served the nation do not suffer from the indignities of homelessness.

Campaign Activities and Community Support

Throughout the campaign, Fox News hosts and anchors will don camouflage apparel, demonstrating gratitude for the sacrifices made by veterans. Viewers are encouraged to participate by purchasing Fox-branded camouflage items from their online store. Proceeds from these sales will directly support U.S.VETS, facilitating housing, counseling, and career development services for veterans transitioning back to civilian life.

“Make Camo Your Cause” also provides a variety of camouflage products, including hats, T-shirts, mugs, and duffel bags. These items serve not only as merchandise but as conversation starters, helping to raise awareness about the challenges faced by veterans. Each purchase contributes to critical efforts that enable veterans and their families to regain stability and independence.

Given the success of the previous four years, the campaign has significantly increased donations to U.S.VETS and raised awareness about its essential services. The initiative will be prominently featured on-screen during Fox News broadcasts and across social media platforms, further amplifying its reach.

U.S.VETS and Future Goals

Founded in 1993, U.S.VETS is the largest nonprofit organization dedicated to addressing veteran homelessness in the United States. It provides comprehensive support, including housing, counseling, and career programs, aimed at helping veterans rebuild their lives. The organization continues to advocate for the dignity and independence that every veteran deserves.

On November 11, Fox News anchor Harris Faulkner will interview U.S.VETS CEO Darryl J. Vincent to discuss the ongoing efforts to combat homelessness among veterans. This dialogue will highlight the urgency of the issue and the importance of community involvement in supporting veterans.

The “Make Camo Your Cause” campaign is a call to action for all individuals to join in the fight against veteran homelessness. By contributing through donations or by purchasing camouflage products, supporters can show their commitment to ensuring that veterans do not face the streets alone. For more information on how to participate, viewers can visit the Fox News website.

As the campaign progresses, it serves as a reminder that the responsibility to care for those who have served does not end with their return home. The initiative seeks to foster a culture of respect and support for veterans, ensuring they receive the care and recognition they have earned.