Victoria’s Secret Reinvents Its Fashion Show with Bold New Vision

The 2025 Victoria’s Secret Fashion Show marked a significant turning point for the iconic lingerie brand, showcasing a fresh and diverse vision that resonated with audiences. Held at Steiner Studios in New York City on October 25, 2025, the event featured performances from renowned artists like Karol G, Madison Beer, Missy Elliott, and TWICE, transforming the runway into a vibrant celebration of beauty and empowerment.

This year’s show deviated from the traditional focus on lingerie, incorporating storytelling and star power to redefine the brand’s identity. Despite the glamour, underlying questions remained: Can Victoria’s Secret balance its historical fantasy with a commitment to inclusivity? After years of public criticism and significant brand transformation, the 2025 show aimed to demonstrate that change is possible.

In 2024, Victoria’s Secret attempted a comeback by featuring legacy models such as Adriana Lima and Tyra Banks, aiming to bridge nostalgia with modernization. However, the 2025 show felt like a true rebirth, highlighting a new generation of talent that represented a wider range of size, background, and personality. This shift was evident in the casting of athletes Angel Reese and Suni Lee, whose presence blurred the lines between sport and spectacle, showcasing a new definition of beauty that embraces strength alongside femininity.

A notable change in the presentation was the return of voluminous hairstyles, moving away from the slicked-back looks that dominated the previous year. Fans of the brand celebrated the revival of big, bouncy hair, which added to the show’s signature glamour and reminded audiences of Victoria’s Secret’s playful roots. Social media reacted positively, applauding the brand for listening to its audience.

Musically, the 2025 lineup struck a balance between nostalgia and contemporary flair. Madison Beer opened the show with a sultry performance of her recent hits. Following her, TWICE mesmerized the crowd with their vibrant songs. The energy peaked with Missy Elliott, who delivered a powerful conclusion to the performances, showcasing the blend of modern pop and classic appeal.

The garments on display were a testament to creativity and contrast. Each segment of the show told a unique story, ranging from futuristic metallic corsetry to flowing silks that highlighted minimalist trends. Jasmine Tookes, who walked the runway while nine months pregnant, embodied the ethos of empowerment that the show aimed to promote. Her strength and grace were a powerful image of beauty in all forms.

Another standout moment featured Candice Swanepoel, whose bronze ensemble with gilded wings sparkled under the stage lights, combining nostalgia with a modern twist. Emila Ratajkowski captivated the audience with a look inspired by nature, as her wings resembled large flower petals, creating an artistic interpretation of sensuality.

The 2025 Victoria’s Secret Fashion Show successfully illustrated that reinvention does not require abandoning one’s identity. For a brand previously associated with pure fantasy, this year’s event connected deeply with themes of power, presence, and possibility, paving the way for a more inclusive future. The show demonstrated that Victoria’s Secret is committed to evolving while remaining true to its roots, making a bold statement that resonates with modern audiences.