Jack Dorsey-Backed diVine Launches to Combat AI-Generated Content

UPDATE: Evan Henshaw-Plath, a pivotal figure behind Twitter’s creation, has just launched a revolutionary app named diVine, aiming to revive the iconic social media platform Vine while fiercely opposing AI-generated content.

This urgent announcement comes as internet users grow increasingly frustrated with the inundation of AI-driven posts flooding their feeds. Henshaw-Plath, known as Rabble, has teamed up with Jack Dorsey’s nonprofit organization, And Other Stuff, which has secured a hefty $10 million grant to support this ambitious project.

diVine is not merely a nostalgic nod to the past; it represents a determined effort to restore genuine human connection amid what Henshaw-Plath describes as “enshittification”—a term coined by author Cory Doctorow referring to the degradation of platforms that favor shareholders over user experience.

In a recent interview, Rabble stated,

“There’s this bullshit that we’re seeing from Meta and OpenAI where they decided that somehow we’re better off with all AI-created social media content. That’s not where social media came from. Social media was social first. It’s about humans and our connection, not just pretty videos.”

The launch of diVine is especially significant in today’s digital landscape, where platforms like TikTok and Instagram Reels dominate the short-form video space. Henshaw-Plath believes that preserving Vine’s legacy is crucial for understanding the evolution of social media. He is currently sifting through 2.5 terabytes of archived data, successfully restoring over 100,000 original Vine videos.

The app’s approach is radically different, prioritizing “real moments from real humans, not AI,” directly challenging the current trend of algorithm-driven content. Henshaw-Plath envisions diVine as a decentralized platform that allows users to interact freely without being confined to a single service provider, much like email.

He emphasized,

“What happened with a lot of very big centralized social media platforms is you could only communicate with other people on the platform. Social media shouldn’t be a monoculture.”

While some might view this as a desperate attempt to reclaim the glory days of social media, Rabble insists that diVine is a genuine effort to bring back community and connection. He stated, “This is a project that just feels like a good idea. If it becomes really popular with a few thousand people and they enjoy it — that’s great.”

As the app gains traction, the tech community is abuzz with anticipation. The ongoing rise of AI-generated content has sparked a broader conversation about the future of social media, with several startups emerging to promote authentic human interaction.

With diVine’s launch, Henshaw-Plath and Dorsey aim to reshape the narrative around social media in an era dominated by artificial intelligence. Stay tuned for more updates as this story develops.