Young People Prioritize Safety and Kindness in Recent Values Report

A recent survey conducted by the Center for Scholars & Storytellers (CSS) at UCLA highlights the values most important to young people aged 10 to 24. For the second consecutive year, the survey revealed that safety tops the list of priorities, reflecting a generation’s desire for stability in an increasingly complex world. In August 2025, CSS engaged 1,500 participants to evaluate 14 different values, ranging from “being kind to others” to “being famous,” with safety emerging as the most significant concern.

The findings indicate that today’s youth are navigating a landscape marked by extreme weather, geopolitical tensions, and economic uncertainty, yet they prioritize fundamental human needs over temporary desires. “In a world full of uncertainty, young people are telling us exactly what they need — and it’s not fame or fortune,” said Yalda T. Uhls, founder and CEO of CSS and an adjunct professor in UCLA’s psychology department. “They want to feel safe, be kind, accept themselves, and have fun. These aren’t just preferences — they’re survival strategies for a generation dealing with very real stress.”

Safety Remains Paramount

The emphasis on safety among young people underscores a longing for security and stability amid global challenges, including conflicts and concerns about school safety. This desire is reflected in their consumption of media, communities, and experiences that promote a sense of grounding and protection.

Further research from CSS strengthens this observation. A recent report indicated that young people’s favorite heroes are those who exemplify bravery, suggesting a deep resonance with the need for courage in today’s environment.

Kindness and Empathy Take Center Stage

Ranking second in the survey, “being kind to others” aligns with the respondents’ wish to receive empathy while also committing to treat others well. Amid rising tensions and hostility, particularly regarding ideological divisions and the threat of violence, young people are consciously choosing kindness as a means to counteract division. “Young people are choosing to lead with compassion at a moment when the world around them often doesn’t,” noted Alisha Hines, CSS vice president of research and programs. “We’ve learned that this generation values sincerity and kindness.”

The survey also revealed that self-acceptance ranked third among values, indicating that young individuals are seeking to understand and embrace their identities in a digital era where they often feel judged. This aligns with findings from the CSS’s “Teens and Screens” report, which highlighted that relatable stories are a priority for young viewers, emphasizing the importance of representation in media.

Lastly, fun ranked fourth in importance, particularly for younger participants aged 10 to 13. This suggests that entertainment is more than just a pastime; it serves as a crucial tool for coping with stress and connecting with peers. “Laughter, play, and shared joy are key components of how young people manage stress and build friendships,” said Matt Puretz, CSS senior researcher and co-author of the study. “We see this reflected in the media content they seek out, often looking for fun when they are stressed.”

The CSS survey serves as a poignant reminder of the values that resonate strongly with young people today. It underscores their resilience and commitment to fostering a kinder, safer world for themselves and others. For more information about this report or other initiatives from the Center for Scholars & Storytellers, visit their website.